Creating a brand with a lasting first impression
Since Right Now Delivery's main form of advertising would be the delivery van itself, we knew we needed to design a brand and logo that would be memorable enough to leave an impression on people who quickly drive past it on the road.
A retro personality for the brand was established, inspired by one of the company’s main target markets which is delivering purchases from antique auctions. The retro vibe allowed for bright, eye-catching colors and playful fonts that allowed us to achieve our goal of designing a fun, traveling billboard out of their delivery trucks.
I was a co-designer of the Right Now Delivery brand, under the art direction of Cultiva Design.